Leveraging Social Media for Employee Engagement: A Modern Approach to Workplace Culture by Edrian Blasquino

Sometimes, you wish there was a way to make your coworkers feel like they are on the same team. Social media minimises gaps between people who meet but have no time in the day or chance to interact with each other beyond the mundane “Hi, hello” in the corridor.

In this article, you will learn how it is possible to help employees communicate more with one another by creating company pages on social networks such as Facebook, Twitter, and Instagram.

Why is Employee Engagement Important?

Aligning employee engagement with business goals is a big driver of organisational success. When colleagues develop feelings of togetherness, it results in positive business outcomes. Happiness produces work efficiency, and employees perform best when they are happy.

After an employee feels engaged, she or he tends to support a firm's success. They work harder to perform and innovate to do their best job, which can assist the business in expanding!

How Can Social Media Help?

Why social media, you might ask? It's simple. That is where the people are: in social networks. It is the place where they interact and transact. Social media can function as a means of communication to enhance team cohesiveness and members’ identification with the team.

It abolishes different classes and gives the chance to talk to everyone, at least in a hypothetical way. Let's explore its effectiveness:

Building a Community

One notable benefit of social media is its ability to build community. Platforms like Facebook Workplace, Yammer, or even WhatsApp can help create an environment based on employees’ friendly interactions rather than their business functions.

They can pass information, congratulate, complain about something, or talk about a hobby. This creates a sense of community, which may result in better relations, high morale, and a bumper workplace environment.

Encouraging Open Communication

Social media platforms afford structures of openness/transparency. They offer an environment that enables employees to express themselves with ideas, opinions, and suggestions and freely give criticism. This openness can enhance inventions and creativity because employees are encouraged to present their ideas and opinions.

Recognising and Celebrating Achievements

Social media can promote people’s accomplishments, whether small or large. Recognition for a job well done for accomplishing a team goal will increase motivation with public appreciation. It will make employees understand that their work is significant and acknowledged.

Facilitating Learning and Development

Social networks can also be an effective means of education. LinkedIn or even internal blogs within a company can be used to disseminate information and training material. People can participate in discussions, make inquiries, and offer useful information, creating a culture of regular learning.

Encouraging Employee Advocacy

Social media can turn employees into brand ambassadors. Therefore, happy employees naturally post positive workplace experiences on their personal Facebook walls. This not only creates a very positive image of the company, but it's also a way of attracting talent interested in working with it.

Setting up Social Media for Your Company

Now that we've explored the benefits, let's talk about implementation. Here are a few tips for how organisations effectively leverage social media for employee engagement:

Choose the Right Social Networks

The first step is choosing which social networks will work best. Look at what most of your employees already use in their personal lives. Facebook, Twitter, and Instagram are popular options. Then, one staff member can set up official company pages or profiles.

Next, decide who will manage the pages. Give one or two employees the job of posting new updates each week. Ensure they get help from others by asking coworkers to share news or photos from their departments. Give people a way to send this content to your social media managers easily.

Promoting Your Company’s Social Media

Once set up, you need people to start using the pages! Ask all employees to "like" or "follow" your new profiles. Have managers explain during meetings how social media can help everyone feel more connected as a team. Offer small rewards like prizes in a drawing for employees who share or comment the most during the first month. Promoting it will get people interested in checking in often.

Using Social Media to Engage Employees

Now is the time to use your new company's social media for fun employee engagement! Introduce new hires by posting photos and short bios. Ask questions to start conversations, like "What project are you most proud of this quarter?"

Recognise coworkers publicly for milestones and achievements. Share company news and let people discuss non-work topics like favorite sports teams or TV shows. The more personal it gets, the closer employees will feel!

Measuring Success and Keeping Momentum

After a few months, look at how many employees follow your social media pages. Are people posting and commenting regularly? Survey coworkers to see if they feel more connected to their colleagues because of it. Track how engagement affects other important numbers like employee satisfaction and retention.

Keep content fresh with new ideas. Try contests, polls, live video Q&As with managers, and more to boost ongoing participation.

Conclusion

Social Media Platforms are not only a means of advertising or media for conveying information. They are used as an effective tool for engaging the employees. Social media can revolutionize the organizational culture through community building, open communication, reward recognition and learning, work-life balance, and advocating. Therefore, why not give it a try?

About the author

Edrian Blasquino is a dedicated college instructor and licensed professional teacher, committed to inspiring and empowering students through innovative techniques and real-world applications to make education relevant and impactful. With a focus on fostering critical thinking and creativity, he strives to create an engaging and inclusive learning environment, continuously adapting his teaching strategies to meet the needs of diverse learners.

Building Emotional Resilience: Tools for Managing Stress and Setbacks by Edrian Blasquino

Stress is inevitable. That's why it is crucial to understand it, its causes, and how to manage it better. While stress has its benefits, too much of it can be dangerous. 

Stress happens when it detects a threat (or stressor), and the body quickly goes on high alert but quickly recovers once it passes. These stressors include health, job, finances, family, race and gender discrimination, and daily hassles. If these stressors persist, your body might be in a permanent state of high alert, resulting in problems in focusing, bad moods, professional burnout, and mental and physical health. Stress could also result in weight gain, especially during ovulation for women. However, chronic stress can cause the body to operate abnormally, leading to health issues like heart disease, high blood pressure, diabetes, depression, and anxiety. 

But you need to know that understanding and being prepared for stress can make it easier to get through it. And controlling our well-being can help in our ability to bounce back from a stressful situation. Some of us refer to managing and overcoming stress as resilience. 

In this article, we'll talk about developing resilience so you can manage stress and setbacks in your everyday lives.

The Importance of Resilience

Resilience (or resiliency) is the ability to adjust and bounce back when things don't go as planned. Resilient people don't wallow in failure or spend too much time reflecting on it; instead, they accept the situation, admit their faults, and move on.

There are three essential factors for resilience:

Challenge: Resilient people see difficulties as challenges rather than terrifying occurrences. They perceive errors and mistakes as chances for progress and lessons to be learned. They don't see them as an insult to their intelligence or sense of worth.

Commitment: Resilient people have a strong purpose to get out of bed in the morning because they are committed to their life and ambitions. They dedicate themselves to their friendships, relationships, issues they care about, and religious or spiritual convictions in addition to their work.

Personal Control: People with high levels of resilience concentrate their time and effort on the circumstances and events they can affect. They feel empowered and confident because they focus their efforts where they will make the most significant impact. People who spend a lot of time worrying about things they cannot control frequently feel lost, useless, and unable to take any action.

How to Manage Stress and Develop Emotional Resilience

Managing stress and developing stress is crucial for one's health. Stress can lead to numerous physical, emotional, and mental health problems, such as weight gain, contagious burnout, and depression, among others. These are some advice that you can use:

Recognise Stressors and Combat Them

When you're stressed, your body will let you know with symptoms like difficulties concentrating, headaches, cold hands, tight muscles, an anxious stomach, clenched teeth, feeling on edge, fidgety, irritable, or withdrawing. You can cope with stressful situations by being aware of your body's signals. Learn to identify these feelings, either to oneself or a friend, and label them. Take action to counter their effects after that. For instance, you can relax and release tension by deep breathing, stretching, taking a stroll, writing down your thoughts, and setting aside some quiet time to concentrate.

Take Time for Yourself

Make looking for yourself a daily habit. It may mean saying "no" to requests or setting your needs above your obligations, but it is not being selfish or indulgent. Make minor adjustments to your routine to help you become more resilient to stressful situations. Work to finish in time to go to bed, exercise, eat well, and relax. Consider a personal laundry service, so you could have more time to do the things you enjoy. Adding exercise to your routine, which for some may include yoga or meditation, can be crucial when you're feeling stressed. Spending some time every day looking for the "good minutes" or doing something you enjoy, like reading a book or listening to music, can help you shift your focus from the terrible to the good.

Adopt New Habits

The additional structure can give your day a framework that enables you to pay attention to your body's signals, from arranging showers and bedtimes to blocking off time to plan and prioritize chores. Then, you might start taking action to manage stress sooner than before.

Connect and Meet New People

Thanks to technology, maintaining contact with loved ones, friends, and groups is now simpler than ever. Being or having a conversation partner can be comforting and reassuring. Also, using videos for discussions over the phone or online might improve their connection.

Reframing Problems

Consider sitting in traffic or doing chores around the house as an opportunity to enjoy music, podcasts, or beautiful vistas, as experts refer to altering how we think about and react to stress as "reframing." Consider what might happen in a rude behaviour to help you control your anger in return. Keeping things in perspective is crucial for enhancing stress resilience. In addition, you should think positively and make plans before tackling problems. Reframing is something you can practice and get better at over time.

Seek Help

Many people experience the same daily stresses brought on by caring for others, relationships, health, employment, and money. If possible, look for advice and information from friends, relatives, or other reliable sources.

Final Thoughts

One must develop resilience and stress management abilities to succeed in today's demanding world. Individuals can develop the inner strength required to overcome obstacles and maintain well-being by understanding the nature of resilience, fostering emotional well-being, developing problem-solving and adaptability skills, cultivating a supportive network, and engaging in mindfulness and stress management practices. Unlock your potential for success by adopting resilience and stress management as lifelong practices.


A leader must have the tools and resources to build resilience to lead your team better. To help you, QED Organisational Development is an innovative company that assists organisations in improving performance and results. In this demanding industry, they are experts in helping you stay resilient and connected. Click here to learn more about their services.

About the author

Edrian Blasquino is a dedicated college instructor and licensed professional teacher, committed to inspiring and empowering students through innovative techniques and real-world applications to make education relevant and impactful. With a focus on fostering critical thinking and creativity, he strives to create an engaging and inclusive learning environment, continuously adapting his teaching strategies to meet the needs of diverse learners.