Aaron Marcum - Positive Psychology for entrepreneurs

Aaron Marcum has spent over two decades founding and scaling award-winning, multi-million-dollar enterprises that have left an indelible mark on North America. His journey began in the healthcare sector, where his leadership transformed the home care industry. Through his second startup, Aaron revolutionised the lives of countless entrepreneurs and millions of seniors receiving care. He pioneered the Best of Home Care® award program, setting a new industry standard for quality measurement.

In 2015, he had reached financial success but was burned out and struggling to find sustainable happiness. From that point on, he decided to make drastic changes that have propelled his success, including finishing a Master of Applied Positive Psychology from the University of Pennsylvania and studying under Dr. Martin Seligman, the father of positive psychology. Combining his entrepreneurial expertise with his unique positive psychology background, he has developed the entrepreneurs’ eight laws to eliminate unhealthy stress, flourish personally, and create “The Good Life.”

Recognised with numerous accolades, Aaron’s visionary leadership and service have earned him a national speaking platform since 2006. He thrives in empowering audiences to effect positive change in both personal and professional spheres. His upcoming book, EntreThrive specializes in helping entrepreneurs achieve happy, satisfying, and meaningful lives through their keynotes, EntreCircle Masterlearning forums, and courses.

In this podcast:

  • Using the science of positive psychology to help entrepreneurs achieve the 'good life',

  • The commonalities and differences in the entrepreneurial journey

  • How obsessive passion can lead to personal struggles and relationship issues

  • The motivations and challenges of entrepreneurs

  • Why many entrepreneurs are driven by fear, rather than a desire to succeed.

  • The three levels of faith in a business setting - faith in oneself, faith in others, and faith in a higher power

  • The influence of unconscious habits and character strengths on performance.

  • The concept of 'entrepreneurial habits' or 'unconscious choices'

  • Intentionally making unconscious habits like love, a part of our daily routine.

  • Why ultimate performance is a result of unconscious choices

  • Having a deep purpose and being clear on it.

You can find out more about Aaron at LinkedIn or EntreThrive.com His book is EntreThrive: The Entrepreneur's Eight Laws to Accelerate Financial Freedom While Creating The Good Life

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